Category Archives: Web Design

An Internet presence is essential for any local Northampton organisation as  certainly provides a lot of benefits for generating new enquiries and leads. The core of any web presence is a bespoke and professionally designed website specifically for the company.

The quality of the website design is very important, as appearances can make a big difference to the success of the company online. A skilled and highly professional Northampton web design company should be hired in order to ensure the best and most professional website design.

The process of developing a new website, from inital design to a finished and live website needs to be carefully planned. The first step in the web process, involves content gathering, including all text and images required for the site.

Your Northampton web design company must gather information for the Northampton website and find out your website’s purpose and and plan what is required to design a cutting-edge site. This is essential as the look & feel of a website is determined by the subject matter and site content. Once this information has been collated, the website site map must be created, and the template structure planned out. A sitemap details all the pages contained in the site and the way the pages interlink. Once the design and site map have been planned the next process is for the Northampton design company’s programmers to begin the build of the site. Once the build is complete, the site is put on a web space for the client to test the site before going live.

Once the new Northampton website is live, the next process is consider promoting the site through various Internet marketing techniques. This can be done by deploying Search Engine Optimisation (SEO), Pay-Per-Click Advertising (Google Adwords), Email Marketing and Web Copywriting. Your new website should be optmised for the search engines, then a monthly SEO package would be consider in order to retain a high postion on Google organic listings.